Ethos Pathos Logos - A Complete Guide with Examples

Ethos Pathos Logos - A Complete Guide with Examples

In Aristotle's modes of persuasion, he categorizes the three types as:

  • ethos (character)
  • pathos(emotional)
  • logos(logical)

Rhetoric employs these techniques to convince an audience towards one particular point of view. Each technique uses its own approach in order to persuade people on your behalf.

The first thing you need to know is that there are three different types of persuasive appeals; each one has its own unique purpose. The best way for us all to understand them better, though, is if we continue reading this blog post and learn more about what they mean!

Ethos, Pathos, and Logos Definition

“What do ethos, pathos, and logos mean?”

Ethos, pathos, and logos are tools of persuasion. They make an argument appealing to the reader. They are usually used in commercials, speeches, and literature. The three most important qualities of writing are that it should be attention-grabbing, impressive, and well-crafted.

With these qualifications, you will have an excellent chance at making your argument stand out from other pieces of work. You need to think about who your audience is. You can try different approaches for each audience based on what they like.

Let us explore these approaches in detail:

1. Ethos

An ethos is a powerful tool because it can be used to convince an audience about the credibility and character of speakers. It is also called an appeal to ethics. The more you make your point through Ethos, the better chance that person will have in convincing others too!

However, establishing credibility can be difficult. You have to convince the audience that you're a credible source of information, and they should listen because your ideas might just work better than theirs!

When appealing, it's important to establish credibility and show that you can be trusted. You also need a strong voice in which the audience will find themselves engaged from the beginning until the end!

Components of While Appealing

There are certain components that need to be considered:

  • Phronesis

    It is the skill you use when engaging your readers and building trust. Instead of writing in an academic tone that is hard to understand for some people, we write in a way that everyone can understand.

    We use words like "practical" and "imaginative." It also includes words from before today, so there is more background on what we are talking about.

  • Arete

    It is important to make your argument clear, concise, and understandable for all readers.

    Arete makes it easy with their engaging tone of voice that simply draws the reader in without any confusion about what they are reading or how you feel about something. It uses simple language so even someone who knows nothing at all will understand!

  • Eunoia

    It's a feeling you establish with the audience. When you are writing, don't be afraid of using big words or complex sentences. These will make your text more interesting and engaging for readers because they show that this author has genuine expertise.

    Remember to use these components while addressing any argument in your essay.

    Moreover, there are following main characteristics of ethos, which are:

    • Similarity
    • Trustworthiness
    • Authority
    • Expertise and reputation


    • When a professional doctor gives you advice, the reason behind it is usually because they know and have knowledge about it. You should follow their advice even if you do not know why.
    • If you don't believe me about my age, at least trust me as your grandmother. I want you to be able to do everything well and feel good.

2. Pathos

Pathos is a type of rhetoric that makes people feel something. It's used for persuasive writing and speaking. But it can also be found in everyday life where we try to evoke an emotional response from others by appealing to their sympathies or empathy.

Pathos involves using your words specifically chosen. They stir up strong audience emotions such as anger or sadness with whatever message you're trying to give.

Pathos is a powerful tool that will help you capture and hold the attention of your audience. Whether it be with humor or tears, pathos has many forms. Making people laugh as well as being able to make them cry, so they pay close attention when an argument merits it most!

The main purpose of pathos is to convince the audience:

  • To accept your arguments.
  • To understand what you're saying and how it affects them. So they will act on requests from a skilled speaker with conviction in their words.

Advertisers may use humor, anger, or any other emotion to sell their products. Some advertisers use only pathos and do not include logic in their presentation. If you want to be persuasive and logical, it is important to use proper language and avoid connotations.


  • If you decide to stop working, then you will be either unemployed or poor.
  • The cat will not find a home if you do not adopt it.

2. Logos

Logos are the most effective means of persuasion because they use common sense, reason, and facts to convince their audience. Logical argumentation is an integral part of logos that present arguments in a logical order. They are also called logical appeals.

Moreover, it is often used to support the writer’s argument with data or statistics. The writers will use this technique in order to prove their case through compelling evidence that cannot be denied by either side of an issue!

Characteristics of Logos

Following are the characteristics of logos:

  • Comprehensive: The audience can easily understand the argument, and you're not wasting their time with unnecessary jargon. Either side of an issue cannot be denied.
  • Logical:

    These arguments are important for a well-spoken, logical tone of voice. Make sure that the argument makes sense and is not unrealistic to what you're trying to say because it will come across as sounding irrational otherwise!
  • Specific:

    The facts and stats that you use should be as specific to the individual's situation as possible.


  • Doctors from different countries recommend this type of treatment.
  • No research has studied if changing the start time of classes will improve students' performance. So, this change in the schedule for starting school is not going to work.

If you want people to believe what you say, make sure that you use all three parts of your argument together. Use logos for logic and reason. Use pathos to appeal to emotions with stories or examples. And use ethos by speaking from personal experience.

Despite these three types of rhetorical arguments such as ethos, logos, and pathos. Aristotle also used two other types to explain the speech. These are:

  • Telos

    Telos is a term Aristotle used to explain the particular purpose or attitude of an argument. This word has largely fallen out of usage in modern times, but it's still instructive for early rhetorical thinkers like him.

    It is often used when people are speaking. The purpose of the speaker is important to think about too. Sometimes the audience may have a different goal than the original speaker.

  • Kairos

    The word “kairos” means the time and place where a speech takes place. Writers used it to talk about speeches at universities. The word has been getting more attention since around 1985. Kairos is best described as the time and place of a speech because most people know this word by that name nowadays, and not many other words like "setting."

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Ethos, Pathos, and Logos Examples

We have some examples that will help you understand what ethos, pathos, and logos are. They help make your writing more convincing.

Ethos Pathos Logos in Advertising Ethos Pathos Logos Worksheet Letter from Birmingham Jail Ethos Pathos Logos Ethos Pathos Logos in Movies

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Ethos, Pathos, and Logos Tips for Writing

Here are some tips to help you improve your writing:

  • First, make sure the tone of voice is interesting for people who read it. This means that it should be persuasive.
  • Second, use logos for inductive or deductive reasoning. This can be hard if there are no logical fallacies. But stay on the right side of the audience, so you don't get too drawn in by their feelings, or vice versa.
  • Thirdly, proofreading is important. It can tell you how well your content will work for people. So proofread before you show it to anyone.

Now, you get an in-depth guide to the art of persuasive writing, including all three elements. However, it's not enough to be good at grammar and vocabulary - your tone needs something else too!

Luckily for all those who are struggling writers out there, we offer the best paper writing service on our side. Our paper writers help make sure every sentence has its place so that nothing sounds forced or awkward.

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